Build The Pickle: Stacked Pickle Franchise Marketing Case Study

PREP DIGITAL partnered with the franchise to empower individual store managers with localized marketing tools, helping them win their immediate neighborhoods and turn local presence into scalable impact.

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Collaboration Spotlight

Driving Franchise Growth Through Local Marketing and Community Partnership

Stacked Pickle faced a unique challenge: each location operated within distinct neighborhoods, each with its own culture and customer base. Centralized marketing efforts failed to connect authentically, resulting in stagnant sales and limited local engagement. PREP DIGITAL stepped in to transform this approach by empowering store managers with localized marketing tools and strategies.
PREP DIGITAL developed a comprehensive Local Store Playbook that enabled each general manager to target their immediate community with relevant promotions, events, and partnerships. Leveraging Zenreach’s WiFi marketing platform, we created a data-driven system to convert walk-ins into loyal customers through personalized retargeting. Additionally, activating local micro-influencers helped generate authentic social content that resonated with neighborhood audiences.
This multi-layered strategy combined hyperlocal marketing, technology integration, and community-driven content to revitalize Stacked Pickle’s brand presence. The result was measurable growth in sales, social engagement, and franchise interest, proving that a culture-first, neighborhood-focused marketing system can drive scalable success for multi-location brands.

Localized Strategies Driving Real Neighborhood Impact

How PREP DIGITAL Transformed Stacked Pickle’s Community Connection

Man smiling at a busy restaurant table with diners, menus, and condiment bottles in the foreground

The Local Store Playbook

Equipped each general manager with tailored marketing tactics focused on their immediate 3-to-5 mile radius, fostering authentic community ties through events, partnerships, and geo-targeted offers.
Two people in a bar raise their drinks while watching a TV screen at the counter.

Data-Driven Engagement & Influencer Activation

Leveraged WiFi-based customer insights and activated micro-influencers embedded in each community to boost repeat visits and social engagement with genuine, localized content.

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Campaign: #BuildThePickle

Stacked Pickle Franchising 

We built a grassroots campaign from the ground up, highlighting our franchise's simple and effective concept, scalable front & back house operations and the leadership and popularity of Indianapolis Colts player& Super Bowl champion, Gary Brackett.

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We built a national national brand from scratch and once ready for franchising scaling through digital advertising, thought leadership content, and trade show appearances. 



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Every Friday, Gary would deliver an address across LinkedIn and YouTube called Franchise Fridays. Each episode served as a weekly recap — a look at how the business was performing, paired with a business principle that had surfaced and proven relevant that week.


2 eventual franchisees caught wind of Gary via his #FranchiseFriday videos and the series did over 2 million impressions on LinkedIn alone. 


For potential franchisees, it became a consistent touchpoint — a front-row seat to their potential future leader's mindset and operating style. It gave them a way to engage directly, ask questions, and feel the culture before ever signing on.

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Amanda Smith

Founder: Project Believe

Measurable Growth, Local Impact

Results That Transformed Stacked Pickle’s Franchise Journey

Weekly specials flyer with weekly drink specials and deals.
Promotional graphic for a $5 Burner Burger, with September 2, 2019 on a yellow banner over a close-up burger.
Taco Tuesday promo with tacos, fries, and a sombrero graphic on a dark background
Throwback Thursday bar ad with a cocktail, lime garnish, and neon pink text on a dark background
Saturday and Sunday event poster with smiling people holding beers in a lively bar scene
Fireball Friday promo poster with a flaming Fireball bottle and bold red text on a fiery background

PREP DIGITAL’s targeted marketing system delivered a 15% increase in single-store sales within one year, proving the power of localized strategies.


Brand awareness expanded by 25%, reflecting stronger community ties and recognition. Social media engagement surged by 150%, driven by authentic local influencer collaborations and tailored content.


These outcomes supported the sale of seven new franchises and two successful store openings, all while optimizing a $500K annual marketing budget for maximum impact.

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15%
Increase in single-store sales in 12 months
25%
Growth in brand awareness across key markets
150%
Boost in social media engagement through local influencers

Partner with PREP DIGITAL for Growth That Resonates Locally

Connect with a marketing team that builds strategies tailored to your unique neighborhoods and customer base. PREP DIGITAL crafts localized campaigns that empower your stores to thrive individually while scaling collectively. Let’s create a marketing system designed to increase sales, deepen community ties, and accelerate franchise success.